Downtown Dazzle Parade 2025: The Must-See Holiday Event Coming to Rochester, MN
Thousands of people showed up last year for one of the most magical Christmas displays in Rochester. If you missed the Downtown Dazzle event, don't be a Grinch this year! Here's what you need to know about this new, family-friendly event in The Med City.
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“The Downtown Dazzle is about creating memories. Seeing thousands of families lining the streets, bundled up and smiling, reminds us why this parade has quickly become a cherished Rochester community event. The 2nd Annual Downtown Dazzle celebrates everything that makes Rochester special—community spirit, creativity, and the joy of the holiday season. We’re thrilled to welcome residents and visitors to experience this spectacular winter-lighted parade.” ~Brad Trahan, Event Coordinator, Downtown Dazzle – Feel the Magic of the Season (winter-lighted parade).
Everything You Need to Know About the Downtown Dazzle Parade in Rochester, Minnesota in 2025
- WHEN: Saturday, December 6th, 2025
- TIME: Parade starts at 5:30 pm
- PARADE ROUTE: The parade is starting at the Edison Building, will go East on 6th Street SW, turn North at 1st Ave. SW, and end at 1st Street NW and 1st Avenue NW.
- EXTRA FUN AFTER THE PARADE: Enjoy a city social "dazzle" celebration in the Peace Plaza following the parade festivities. Enjoy photos with Santa and Mrs. Claus, too.
- ALL FOR A GREAT CAUSE! All proceeds from this event (after expenses) will benefit the Salvation Army in Rochester.
- LEARN MORE AND WATCH FOR UPDATES: Check out the Facebook page for the Downtown Dazzle event here.
A Few of the Lights From the Downtown Dazzle in Rochester, Minnesota
Gallery Credit: Jessica On The Radio
Where To Find Info About Local Events in Southeast Minnesota
I saw a few people on social media stating that they didn't know about this event. Psst...you should start listening to Y-105FM! We have been talking about the Downtown Dazzle event for a few weeks, almost every hour the past few days. We even sent out a notification through our app to over 22,000 people in our area. Grab our app and start listening to local radio - not only will you get info about what is happening locally, but you are supporting local while you listen.
Townsquare Media cares about our community! Every year, we help the community in a variety of ways that help bring awareness to nonprofit organizations throughout Southeast Minnesota. Our team is proud to support local fundraisers, create PSAs that are heard on all eight of our radio stations, emcee galas, and help create digital community campaigns.
Do you have a community event coming up or a fundraiser? Let us know! Contact us at jessica.williams@townsquaremedia.com or fill out the form requesting more info at our Townsquare Cares page.
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Gallery Credit: Jessica On The Radio
