Nothing Sells Like A Deere, SEMA Equipment Locations Sold To New Ownership
A November news release stated that SEMA Equipment with 6 locations in Southern Minnesota, including Northfield, Wanamingo, and Caledonia, was sold pending approval from John Deere, to a Central Minnesota business.
Midwest Machinery Company, which owns 17 implement dealerships in Central and Western Minnesota, will assume control of the 6 Southern Minnesota locations pending approval of the sale from John Deere.
According to the SEMA website, SEMA Equipment, SEMA stands for "South East Minnesota Agriculture, was born in 2005 after a multi-dealership merger took place to better serve our customers. The merge included Isenberg Equipment in Spring Valley and Leroy, Deer Valley in Wanamingo, St. Charles Equipment in St. Charles, and Plainview Equipment in Plainview. In the years following the merger, three additional dealerships joined SEMA-- Persinger’s Equipment of Austin in 2008, Northfield Tractor & Equipment of Northfield in 2011, and Green Power Equipment of Caledonia in 2011. SEMA Equipment consolidated its locations in Spring Valley, Austin, and Le Roy in 2019 with the grand opening of a brand new location in Grand Meadow. Grand Meadow is SEMA Equipment's main parts stocking location and houses the company's business office."
According to the Caledonia Argus, after the purchase of SEMA by Midwest Machinery Company customers can "expect to see the same friendly and helpful staff that you are used to working with today. We will incorporate the best practices from both organizations to create one consistent and positive business approach. We also intend to provide a wider range of parts inventory, equipment, and services supported by the specialization of technical resources as products continue to become more complex."
The sale price was not disclosed in the announcement.