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Rochester, MN (KROC AM News) - Is Rochester ready for a logo that can be used in its “branding” efforts?

alternate Rochester logo
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Residents may find out Monday when the City Council takes up an administration recommendation to “Adopt the new City brand, which includes a new logo mark and brand family.”

meaning of new Rochester logo
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If approved, staff will begin implementing the new brand and get rid of existing city logos and those used by various departments.

old Rochester dept. logos
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City officials have been working all year on the new branding plan with a goal "of a complete branding of the City of Rochester, as an organization, to support the "one team" concept of a cohesive and unified organization.”

City officials hired Mercury Creative Group to assist in the project.

How much work went into the project?
- 35 member branding team with representation from all City departments
- 735 total session hours
- 355 teammates who responded to 4 branding surveys

 

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